Imagine that you are reading an article from your company’s website with a testimonial about how great it is working in your company.
How does this make you feel? Do you agree with it? Do you feel proud of working in your company?
If you don’t have positive emotions on this, it is possible to not being in the right professional place.
Organizational pride is a vital factor in business success. It can be a short-therm emotion related to a successful event from the organization; but also, it can be a long-term attitude correlated to a general perception of the organization. Researches in this domain showed that there is a strong relationship between emotional organizational pride and attitudinal organizational pride; it has a direct effect on the commitment to customer service and turnover intention.
But why this organizational pride happens? Because people feel that they can impact the decision-making process and they feel that they can accomplish their work.
They have a clear image of the organizational strategy and they feel that they can bring value to the future of the team.
People need to feel proud of what they do, of the place where they work, or of the brand they represent.
When there is a lack of organizational pride, it is possible to raise the turnover and absenteeism, but the satisfaction and the performance can decrease.
It is not easy to assess objectively organizational pride, but for sure it can be a good predictor for many companies' success.
Some steps to build organizational pride can be found here.
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